Company Profile
Who We Are
Hangzhou Jiaying Technology Co., Ltd. is the designated digital and global sales center of Meihua Group, specializing in the design, online operation, and international sales of sheepskin and wool footwear products. As the key commercial arm of the Group, Jiaying Technology connects cutting-edge design with advanced manufacturing to deliver premium footwear to global markets.
Our Group Background – Meihua Group
Founded with the vision of sustainable innovation, Meihua Group is a vertically integrated manufacturer and R&D pioneer in sheepskin, wool, collagen fiber composites, and home textiles. The group structure includes:
Xinji Meihua Leather Co., Ltd. – The production and innovation core
Xinji Zhuopin Home Textiles Co., Ltd. – Specialist in home goods using biomass fibers
Hangzhou Jiaying Technology Co., Ltd. – Digital operations and international sales center
Through close collaboration with these sister companies, Jiaying Technology leverages full-chain manufacturing-from raw material sourcing to finished product distribution.

Supply Chain Related
- Xinji bonded logistics center was established, raw hide and finished product warehouses were set up, and it became a key hub of the international supply chain.
- Through green ecological leather manufacturing technology, raw hides are transformed into consumer goods that meet people's pursuit of a healthy and happy life.
Green development initiatives
- As an advocate and pioneer of "green ecological leather industry development", we insist on promoting technological innovation and green development.
- Deepen the comprehensive utilization of energy and develop a green circular economy.
- Develop a variety of bio-based products using natural animal and plant fibers as raw materials, such as ecological sheepskin, woven wool, non-woven wool products TanWool, animal skin collagen composite regenerated fiber materials RecoupX, multi-component bio-based new materials CMOR, etc., and also establish a full industrial chain product cluster of footwear and home products based on these materials, and build a product ecological recycling system.
Sustainable development efforts
- Committed to building zero solid waste, zero carbon emission factories, and calculating the carbon footprint of the product's entire life cycle.
- Continuously research and innovate green manufacturing technologies and product recycling systems.
- Build photovoltaic power stations and solar steam stations to meet green energy needs.
- In 2023, the advanced treatment and recycling project of tanning wastewater will reach the international leading level. The independently developed "multi-component bio-based new material CMOR" won the international CMF Environmental Innovation Design Award. It also developed the "Energy Consumption and Carbon Emission Management Cloud Platform", "Worry-free Water Manager (Tannery Wastewater Monitoring)" and "Tannery Equipment Management Cloud Platform", which support the digital supervision of the entire production process through the Internet of Things and big data analysis.
- Actively promote internal and external circulation, create a green smart manufacturing ecosystem to achieve low-carbon sustainable development of enterprises.
Xinji Zhuopin Home Textiles Co., Ltd.
1. Basic information of the company
- Founded in 2011, it is a subsidiary of Meihua Group and is a green fashion company engaged in the integrated design, production and sales of leather, wool and other biomass fiber products.
2. Team and management
- It has a professional and dedicated design team with strong product design and production technology and rich experience.
- Carefully manage every link of the production process from design to transportation.
3. Business philosophy and products
- Adhering to the business philosophy of "survive by product quality and develop by honest service", we are committed to providing high-quality products and services.
- The raw materials are high-grade sheepskin, wool and other biomass fibers.
- Products include footwear (men's shoes, women's shoes, children's shoes, casual shoes, snow boots, home shoes, etc.), home products (beds, carpets, pillows, cushions, sofas, futons, etc.) and non-woven products (bags, mats, handicrafts, etc.)
Hangzhou Jiaying Technology Co., Ltd.
Business scope
- In the future, it will be responsible for the online operation, management and sales of Meihua Group's footwear products.
Diverse Product Range
Hangzhou Jiaying Technology Co., Ltd. specializes in the design, development, production, and sales of a wide variety of footwear. Our core offerings include integrated fur snow boots, home shoes, and baby shoes, combining comfort, functionality, and fashion for different user needs.
01
Versatile Application Fields
Our products are widely used across multiple sectors, including daily footwear, home goods, woolen textiles, and automotive accessories.
02
Certifications & Patents
We are certified by LWG and recognized as a Green Factory, High-Tech Enterprise, and AEO Advanced Certification Enterprise. With 25 invention patents, 21 utility model patents, 5 design patents, and 28 software copyrights, we drive sustainable and innovative development.
03
Strong Group Support
Supported by the strong industrial foundation of Meihua Group, we operate a vertically integrated supply chain-from breeding farms and slaughtering to bonded logistics, raw hide processing, wool manufacturing, and final footwear production. Equipped with some of the most advanced global production lines for leather, wool, and shoes, we ensure high efficiency and strict quality control at every stage.
04
International Market Presence
Our footwear products are exported to major global markets, including the Americas, Europe, Australia, Asia, and Africa. With a growing international footprint, we are committed to providing reliable and stylish footwear to clients around the world.
05
Our Service
We attach great importance to customer service and are committed to providing comprehensive pre-sale, in-sale, and after-sale services to ensure customer satisfaction and experience.
Pre-sale Services
In the pre-sale stage, we are dedicated to providing customers with accurate and comprehensive product information and consultation services to help them make the suitable purchasing decisions. Our pre-sale services include:
● Product Information Provisions: We introduce our product series, materials, styles, and functions in detail to meet customers' needs for product understanding.
● Size Recommendations: Based on customers' needs and foot characteristics, we provide appropriate size recommendations to ensure customers purchase the right shoes.
● Customization Needs: For special or customized needs, we offer personalized customization services to meet customers' individual requirements.
In-sale Services
During the in-sale stage, we are committed to ensuring the smooth processing of orders and providing timely follow-up on customer needs, offering professional support and assistance. Our in-sale services include:
● Order Processing: We promptly handle customer orders to ensure accuracy and correctness.
● Logistics Tracking: We monitor and provide timely updates on shipping status and progress to keep customers informed.
● Consultation Support: We offer support services for order inquiries, payment issues, and more to ensure a smooth shopping experience for our customers.
After-sale Services
In the after-sale stage, we are dedicated to resolving any issues customers may encounter during the use of our products and providing effective after-sales support timely to ensure customer satisfaction and trust. Our after-sales services include:
● Product Warranty: We provide warranties for product quality issues to protect customer rights.
● Return and Exchange Policy: We have established flexible policies to facilitate easy returns and exchanges for our customers.
● After-Sale Consultation: We provide after-sales consultation services, addressing any issues customers face during use, and offer technical support and advice.
In summary, as a professional manufacturer, we are committed to providing high-quality products and services, continually improving customer satisfaction, and establishing long-term stable cooperative relationships.